Snapchat

By Honey Comer

So you’ve applied our litmus test and decided your brand should be on Snapchat. Great!

One of the first things to know is that, as they continue to search for the best ways to monetize, this is a platform of frequent changes and updates. There have been several in the past week alone. These enhancements have historically provided exciting new opportunities for storytelling, but it can be a challenge to keep track of them all.

To help you catch up, here’s a cheat-sheet of the latest Snapchat newsmakers, in order of priority for brands: