Snapchat

UPDATE: Snapchat Adds Personalized URLS

Uncategorized /

By Brian Murray

Last week, Snapchat released an update that will break down the barrier to entry for many brands.

Snapchat has traditionally been difficult for new users to pick up because its user experience doesn’t follow traditional paths. One aspect many have called clunky is the process of adding new friends. Until now, it has required multiple-step processes such as snapping pictures of Snapcodes, adding names from personal address books or adding via username after typing out the whole thing. Each requires multiple steps or permissions, so the barrier to entry was quite high.

UPDATE: Snapchat Adds Personalized URLS Read More »

Everything You Need to Know About Snapchat Geofilters

Uncategorized /

By Brian Murray

For many marketers, Snapchat is the next platform they need to figure out in order to reach the moving target that is millenials. The good news is that they aren’t alone: Even politicians such as Hillary Clinton have joined the platform. 

For those that don’t know, Snapchat is a one-to-one, and recently a one-to-many, visual messaging platform where the message disappears after a predetermined amount of time. There are many reasons the platform is exploding—including the fact that people must pay attention or risk missing the message. Snapchat’s features put a huge emphasis on the now rather than the later. One of the features that exploits the “now mentality” is Geofilters! Here are four things you need to know about them:

Everything You Need to Know About Snapchat Geofilters Read More »

The 5 W’s of Snapchat: A Marketer’s Guide

Uncategorized /

By Candie Harris and Elana Lyn Gross

Snapchat may be a newer social media network, but it should not be overlooked. Snapchat isn’t just for sending silly selfies. If you are a marketer or social media enthusiast, you can’t help but notice the plethora of information being shared about Snapchat. Whether you are confused about the benefits of Snapchat for marketing or an avid user this guide is designed as an easy reference tool to help you maximize the opportunities for your brand on this exciting social platform. 

Here’s the who, what, when, where, and why for using Snapchat to market your brand.

The 5 W’s of Snapchat: A Marketer’s Guide Read More »