Over the last few months, Facebook has announced multiple changes to its algorithm that will have a significant impact on what content appears in the News Feed and with what frequency. Mark Zuckerberg himself summarized this recent spate of updates in a much-analyzed announcement that indicated the News Feed will now be prioritizing “time well […]
Facebook Changed How It Ranks Videos in the News Feed Read More »
In a lengthy post on Thursday, January 11, Mark Zuckerberg announced a big shift in how Facebook will surface content to users. The change stems from having received “feedback from our community that public content—posts from businesses, brands and media—is crowding out the personal moments that lead us to connect more with each other.” Based
What Facebook’s News Feed Announcement Means for Your Brand Read More »
For experienced marketers, social media strategy often feels like a grapefruit spoon. At first glance, it seems superfluous. You already have plenty of ordinary spoons, forks, and knives — between these standard utensils, you’re pretty sure you can figure out a way to subdue half a grapefruit. The moment you pick up a grapefruit spoon,
The Secret to Good Social Strategy Read More »
