What Does Engagement Rate Actually Tell You?
While Engagement Rate was surely intended to be useful, the more I work with it, the more I find the opposite to be true.
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Strategy
The Dos and Don’ts of Snapchat
In this snap story, I share four things I recommend and four things you should avoid while snapping. Be sure not to make this mistake while representing yourself or your brand on Snapchat, otherwise your audience will see you as unfamiliar and awkward with the platform.
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3 Ways to Grow Your Business Instagram Account
In the age of social media advertising, having followers is the foundation of running a successful Instagram campaign. As of June 2016, there were over 500 million active Instagram accounts. How can social media marketers capitalize on this ever-growing platform? Here are three easy steps you can use to grow a business account.
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