Strategy

4/20: Should Your Brand Join the Conversation?

Brace yourself—weed references are coming. Piles and piles of them, spilling across your newsfeed.

Chances are you already know this, but April 20th has become the unofficial holiday for all things marijuana. As legalization gradually spreads across America, an increasing number of brands and social media marketing companies have joined the conversation in search of engagement.

Here’s what you should know before jumping in.

4/20: Should Your Brand Join the Conversation? Read More »

Managing a Global Social Media Presence: What’s a Brand to Do?

Uncategorized / Candie Harris

By Candie Harris

Logically, the growth of social media platforms throughout the world should make marketing a global brand easier. The ability to use various networks to communicate both at scale and one-on-one makes them ideal vehicles for building a global brand presence.

However, many social media agencies and marketers today struggle with determining the best global strategy for their brands. Here are some tips, examples, and resources that can help in both crafting and executing a global approach for your social media.

Managing a Global Social Media Presence: What’s a Brand to Do? Read More »

How to Manage a Social Media Crisis in 3 Easy Steps

Uncategorized / Likeable Team

By: Emma Chainani

Social media crises happen. They occur out of the blue, but there’s no need to panic. With a bit of effort and teamwork, you will make it through with flying colors. Here’s a three-step solution to managing those crises for social media marketing companies.

How to Manage a Social Media Crisis in 3 Easy Steps Read More »

4/20: Should Your Brand Join the Conversation?

Managing a Global Social Media Presence: What’s a Brand to Do?

How to Manage a Social Media Crisis in 3 Easy Steps

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