Strategy

By Amanda DiAntonio

As Pinterest continues to grow (recently reaching 100 million monthly active members), both brands and consumers are flocking to the site. Consumers are looking for inspiration and brands are eager to provide that inspiration in many ways — especially if it leads to increased sales. With new users exploring the site daily, here are some valuable tips and tricks you may not know for navigating Pinterest on a personal and professional level.

By Erin Minty

Pinterest is a must-have social media network for ecommerce  brands because it’s easy for users to search and click-through to purchase. But every brand should be using Pinterest, even service companies. Here’s why:

• The half-life of a Pinterest post is 1,600 times longer than that of a Facebook post.
• On average, users spend 14.2 minutes pinning every time they sign in.
• Pinterest grew 97 percent last year, making it the fastest growing social media network in 2014.

Even though most of the media is busy talking about Snapchat and Instagram, Pinterest has been silently and steadily growing. It’s not just somewhere your mom likes to keep track of her DIY projects; it’s a huge player in the social network game. So if you don’t have a Pinterest page for your company, you’re missing out on a large group of potential consumers.

But how can a service company use Pinterest to its advantage? Here are some tips: