Strategy

Blogging Best Practices for Brands

By Elana Lyn Gross

A blog is a great way for businesses to drive traffic to their websites and authentically tell stories. According to InsideView, B2B marketers who use blogs generate 67% more leads than those that do not. Additionally ThinkCreative found that small businesses with blogs generate 126% more lead growth than small businesses without blogs. If you already have a corporate or personal blog, it is time to start writing consistently because Traffic Generation Cafe found that once you write between 21 and 54 blog posts, blog traffic generation increases by up to 30%. Of course, driving traffic without setting up a solid blogging strategy would be a missed opportunity. Let’s look at a few brands that are following blogging best practices.

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Meet Content Cubed™: A Likeable Media Product

By Carrie Kerpen

“Change is inevitable. Growth is optional.” – John Maxwell

Over the course of almost 10 years, my company has determined how to curate, create, and connect content that gets results. This secret to success, a mix of organic curation and promoted connection combined with high quality creative production, yielded the birth of the Likeable Content Cubed™ product.

The Likeable Content Cubed™ product uses insights from social data to develop and promote branded content that will generate up to 20x greater business results for your organization.

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Why You Should Say Goodbye to Online Influencers (And Invest in Brand Ambassadors)

Michele Weisman

I speak to brand marketers all day long about their social media strategy. Everytime I get on the phone to discuss challenges, opportunities, pain points, goals and how social media will impact their business’ bottom line, I am constantly asked the same question: “How can we work with influencers?”

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