Strategy

By Devon Kelliher

After its launch in April of 2013, Vine quickly became the most-downloaded app in the iOS App Store. Social media users went crazy for these looped, 6-second videos and the app quickly grabbed the attention of  comedians, musicians, and even journalists. In case the world of Vine is foreign to you, here’s a quick low down. Users can record video with Vine’s in-app camera, which only records when the user’s finger is on the screen, which allows for interesting experimenting with stop motion animation. Videos are published through Vine’s social network and can also be easily shared on Facebook and Twitter.

There’s no denying the fact that Vine doesn’t have the same kind of influence as Facebook, Twitter, or Instagram. But before you completely rule the app out of your brand’s social networking strategy, you should consider the marketing possibilities that come along with it.