Strategy

By Honey Comer    

By now, most of the marketing world is embracing the idea that video is the new king of content. With recent data placing the medium firmly at the top of the Facebook food chain, a sea of competition is nearly inevitable moving deeper into the year. 

This presents obvious challenges for brands who want to not only stand out, but to harness the power of video to influence consumer behavior. So how can we move beyond simply entertaining an audience to encourage action and meaningful engagement? One possible solution from the arsenal of tried and true tactics is gamification: the application of game and “play” thinking to non-game scenarios.