Strategy

5 Steps for Creating a Social Media Strategy

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By Danielle Eckert and Corey Smock

Modern day social media marketing can be tough to navigate. Only the tactical will succeed. Marketing success in business is now influenced, and sometimes dependent, on social media success. It was recently reported that 93% of marketers use social media for business. But the question remains: How many individuals in that large majority really have a plan? Developing and executing a social strategy is an essential component to being a successful social marketer.

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5 Trends That Will Define Your 2015 Social Success

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By Carrie Tylawsky

The only thing scarier than seeing your coworkers kitted out in their Halloween costumes today or the Snapchat ghost? Realizing that tomorrow is November 1st and that means…2015 planning! Most marketers have already started thinking about January 1st and beyond (especially since we all know that the holidays mean that several weeks are basically a wash), but there are a few things to think about before delving into that New Year’s resolutions campaign. I talk to a lot of brands every day and there are definitely some themes that keep popping up that will impact 2015. Depending on how they’re treated, these trends can either set you up for huge success or set you back. Here are the five main things that I think you should be thinking about now during your 2015 planning.

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7 Social Media Buzzwords Accurately Defined by GIFs

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By Corey Smock

“Words must surely be counted among the most powerful drugs man ever invented.” – Leo Rosten

What is it about social media that elicits a never-ending list of buzzwords and industry jargon? When did creating “pin-able” content become so fashionable? Or worse, “snack-able.” When does normal media become “rich media” and regular data become “big data”? When do “millennial thought-leaders” become “industry experts” and “social innovators”? What on earth is the “Twittersphere”? Better yet, who invented the “blogosphere?” What are the “KPIs” on your “contextual marketing ideation”?

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