Oxford English Dictionary defines “humor” as “something you shouldn’t begin discussing by giving its dictionary definition.” … No, it doesn’t. But now you get my first point. It’s hard to put your finger on funny. Funny tends to have a certain je ne sais quois (which is probably Gaelic for “snake that slithers westward”). One […]
Why You Should Be Funny On Social Media Read More »
We have been sad to see the exploitation of September 11th, a day of remembrance, for social marketing– especially considering we’re New York-based. Many digital and social marketers have been tracking these gaffes, and although AT&T’s may be getting the most coverage, there have, unfortunately, been several other brands that have shared distasteful content today.
Social Marketing Etiquette 101: Be Respectful Read More »
Companies have been creating the branded hashtag for the past six years, and their momentum has not slowed down a bit. With such an abundance of “#”s on Twitter, there’s a great deal of pressure for marketers to create a branded hashtag that has just the right word or phrase in order to effectively catch
4 Rules for Creating a Branded Hashtag Read More »
