Trends

The 3 Best Female Empowerment Campaigns of 2014

By Jessica Chen

While female empowerment campaigns are not an entirely new concept, 2014 in particular saw a huge spike in brands utilizing this idea of “femvertising” in their marketing campaigns. Every company from Nike to Sears is jumping on this hot trend, attempting (with varying degrees of success) to inspire and appeal to female consumers through empowerment.

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