Trends

By Carrie Tylawsky

The only thing scarier than seeing your coworkers kitted out in their Halloween costumes today or the Snapchat ghost? Realizing that tomorrow is November 1st and that means…2015 planning! Most marketers have already started thinking about January 1st and beyond (especially since we all know that the holidays mean that several weeks are basically a wash), but there are a few things to think about before delving into that New Year’s resolutions campaign. I talk to a lot of brands every day and there are definitely some themes that keep popping up that will impact 2015. Depending on how they’re treated, these trends can either set you up for huge success or set you back. Here are the five main things that I think you should be thinking about now during your 2015 planning.