The election is upon us—and you’re not ready. In your defense, it’s probably never been less clear in our lifetime what a U.S. election means or how to be prepared for it. That goes for individuals and brands alike, and really for anyone trying to make sense of COVID, Black Lives Matter protests, and a […]
How Brands & Marketers Should Navigate the 2020 Election Read More »
Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. Unfortunately, many of the simplest sounding terms also have technical definitions that aren’t aligned with common-sense readings of the words involved. So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear
The 7 Most Commonly Misunderstood Marketing Metrics Read More »
In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. Then seen as a damage control move in the wake of last year’s Cambridge Analytica scandal, the tool is finally nearing its release as Facebook
Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands Read More »
