I speak to brand marketers all day long about their social media strategy. Everytime I get on the phone to discuss challenges, opportunities, pain points, goals and how social media will impact their business’ bottom line, I am constantly asked the same question: “How can we work with influencers?”
Why You Should Say Goodbye to Online Influencers (And Invest in Brand Ambassadors) Read More »
Social media is constantly and rapidly changing. New social media sites and apps are constantly being created and released, and older platforms are always updating their designs and features. Keeping things professional and consistent for a brand on social media is important, yet many are making a common mistake: using incorrect social media icons and logos. From signage to consumer packaged goods, the incorrect use of social media icons by brands is a widespread problem.
The Ultimate Guide to Social Media Icons Read More »
By Corey Smock
Social media continues to be a major marketing platform for any business. But, some marketers still are unsure about how much they should invest and even more, how to measure their results. Return on investment in social media can be difficult to pin down, but one thing is for sure, the narrative in the industry is rapidly changing.
How to Assign ROI Value to Social Media Metrics Read More »
