Meta announced that in early 2022 the ability to target people based on health, race and ethnicity, political affiliations, religion, sexual orientation, and many other topics would be eliminated. The change, which is fully active now, was indicative of a broader trend that speaks to the growing sensitivity to overly precise targeting parameters across the […]
Evolution of Targeting on Meta Read More »
Across many social media platforms, you have likely bumped into some #sponcon or #ad content from influencers of all sizes and categories. Influencer marketing is a booming industry, showing no signs of slowing down. In fact, there are now subcategories of influencers (i.e., content creators) and each individual can fulfill a different marketing objective. According
Influencer Marketing, the Likeable Way Read More »
Social media has long been a tool for education within the healthcare space. In fact, nearly one in 10 Americans turn to social media for health information. In recent years, the importance of credible healthcare sources has increased as misinformation spreads and the rise of disinformation continues. If your organization is interested in entering the
Top Tips for Healthcare Brands on Social Read More »
