Multicultural consumers are 120 million strong with $4.1 trillion in buying power. At this year’s Google Multicultural Marketing Next forum, top advertisers and agencies came together to gain insights from “culture disruptors” and learn how to think differently to stay ahead of the curve. These are a few of our key takeaways. Use cultural intelligence […]
3 Keys to Making Your Content Culturally Relevant Read More »
By all accounts, augmented reality is poised to be the tech innovation of the decade—fundamentally transforming the way we experience the world. Apple’s chief executive, Tim Cook, has even predicted that AR “will be as important as eating three meals a day” within the next 10 years. Understanding that the technology is expected to be
Moving Consumers with AR and Social Media Read More »
You can be a totally badass brand marketer and have absolutely no idea how to market yourself on Instagram. That’s how I felt when I sat down to talk with creative entrepreneur and brand storyteller Lauren Maillian. Lauren has built several businesses, been a model and a television host, is a bestselling author, and has
3 Tips for Taking the Perfect Instagram Photo Read More »
