In June, Instagram introduced IGTV, a new space for long-form video that does away with the previous 60-second time limit and allows all users to share content up to 10 minutes long (or an hour for select accounts). Since the launch of IGTV, several brands have eagerly started their own channels, testing their audience’s appetite […]
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Augmented reality (AR) is rapidly gaining traction. Currently, over 30% of smartphone users engage with AR at least once a month, and it’s estimated that there will be 120 million users by 2021. As it continues to grow, there are many opportunities to take advantage of AR to create interactive experiences and engage with consumers
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Stories Highlights and Archives are two valuable tools that Instagram rolled out to the social sphere late last year. In just four months, brands quickly learned how to integrate these exciting features into their digital marketing strategies. By curating, archiving, and highlighting Instagram Stories, brands have found that they’re able to optimize their customer experiences on
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