The rise of conversational commerce has paved the way for more direct relationships between brands and consumers. With key uses such as lead generation, customer service, and content marketing, messaging apps and chatbots are helping companies increase efficiency, showcase innovation, and provide a better, more personalized customer experience. A recent study by Twilio reveals that […]
5 Brands Using Facebook Messenger and Chatbots Read More »
Over the last few months, Facebook has announced multiple changes to its algorithm that will have a significant impact on what content appears in the News Feed and with what frequency. Mark Zuckerberg himself summarized this recent spate of updates in a much-analyzed announcement that indicated the News Feed will now be prioritizing “time well
Facebook Changed How It Ranks Videos in the News Feed Read More »
It’s one of the fastest growing social networks to date, and with an increase in usage comes an evolution of behavior. Some of the trends that applied to Instagram a couple of years ago are still true today: Lifestyle content is important. Relevant hashtags are important. However, here are a few more recent trends that are important to consider when creating Instagram content for your brand.
4 Instagram Trends You Need to Know Read More »
