Strategy

2021 Social Media Trends: What’s Here to Stay and What’s Going Away?

If you’re reading this, congratulations—you made it to 2021!  We won’t recap everything that happened on social media in 2020 (because we already did!), but it’s safe to say that throughout the year, every marketer was challenged to think differently, abandon pre-planned strategies, and prepare to make big pivots at any m̵i̵n̵u̵t̵e̵ second. In many ways, […]

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Social Media & Reproductive Health: A Conversation with Carrie SiuButt of Simple Health

Carrie SiuButt started as the CEO of reproductive health company Simple Health on February 24, 2020. Eight days later, she packed up her monitor and took it home—and, like many of us, she has been leading and working with her team remotely since then. “What I’m appreciating right now is how the pandemic really radically

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