At last year’s F8 conference, Mark Zuckerberg introduced AR to Facebook with the implementation of the Camera Effects Platform and AR Studio. Since then, this enhancement to reality has notably begun to shift marketing strategies for brands. Making AR More Accessible Immersive storytelling is finally gaining steam in the brand marketplace. With its newly updated […]
What Facebook’s Bet on AR Means for Brands Read More »
On May 17th, Facebook hosted the event See More With Instagram Stories at the company’s, very cool New York City office. The event intended to give attendees, all professionals from advertising and marketing agencies, clear insight into the unignorable consumer shift toward Instagram Stories as a prefered sharing format. And Likeable was there to get
10 Things Marketers Need to Know About Instagram Stories Read More »
While tapping through Instagram Stories, you’ve probably noticed an increasing number of ads between your friends’ drink clink Boomerangs and cute puppy videos. With 300 million accounts now using the Instagram Stories feature, it’s no surprise that many brands have taken advantage of this immersive, full-screen ad experience since its launch in early 2017. And
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