While much has been made of Facebook’s video ambitions, including its $1 billion investment in its new Watch platform, research shows that YouTube is still the dominant platform for video. Not only is YouTube the social platform most used by US adults (73%), a recent survey reports that YouTube beats out Facebook as the social […]
YouTube Dominates Long-Form Video and Appointment Viewing Read More »
Multicultural consumers are 120 million strong with $4.1 trillion in buying power. At this year’s Google Multicultural Marketing Next forum, top advertisers and agencies came together to gain insights from “culture disruptors” and learn how to think differently to stay ahead of the curve. These are a few of our key takeaways. Use cultural intelligence
3 Keys to Making Your Content Culturally Relevant Read More »
By all accounts, augmented reality is poised to be the tech innovation of the decade—fundamentally transforming the way we experience the world. Apple’s chief executive, Tim Cook, has even predicted that AR “will be as important as eating three meals a day” within the next 10 years. Understanding that the technology is expected to be
Moving Consumers with AR and Social Media Read More »
