In recent years, “brand purpose” has not only become the marketing buzzword of the moment, but something increasingly demanded by consumers. Millennials may have lead this charge, notoriously preferring brands that align with their values, but other generations are rapidly following suit. In fact, a recent Accenture study revealed that more than two-thirds of all […]
How Social Media Can Advance Brand Purpose Read More »
With two announcements made within hours of each other, Facebook and Twitter just changed the game for social advertising. Previously, paid social had been more or less an informational black hole, providing none of the competitor monitoring available with other types of media: no ad spend tracking, no share of voice, and no visibility into
How New Ad Transparency Tools Will Impact Your Paid Social Strategy Read More »
While tapping through Instagram Stories, you’ve probably noticed an increasing number of ads between your friends’ drink clink Boomerangs and cute puppy videos. With 300 million accounts now using the Instagram Stories feature, it’s no surprise that many brands have taken advantage of this immersive, full-screen ad experience since its launch in early 2017. And
4 Tips for Creating Effective Instagram Stories Ads Read More »
