If you’re a big brand, you’re likely on Twitter, and with good reason: It’s a place where brands can have meaningful conversations with consumers and make sure their messages get heard. In fact, 50 percent of Twitter users follow brands, and the platform drives twice the brand favorability of the same ads on TV. But […]
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With two announcements made within hours of each other, Facebook and Twitter just changed the game for social advertising. Previously, paid social had been more or less an informational black hole, providing none of the competitor monitoring available with other types of media: no ad spend tracking, no share of voice, and no visibility into
How New Ad Transparency Tools Will Impact Your Paid Social Strategy Read More »
While many brands have harnessed the power of Twitter, less than one-third of the world’s top Chief Marketing Officers are active on the social network—thereby missing out on valuable opportunities to demonstrate thought leadership, broadcast company news, and engage in conversations related to their industry. In fact, a study from Brandwatch reveals a breakdown of
12 Chief Marketing Officers You Should Be Following on Twitter Read More »
